A few months ago, the trustees discussed a possible change in Timberland’s logo. Well, here it is. UPDATE 11-9 12:01 p.m.: I didn’t even notice it, but the circle at the top of the logo that I’d originally posted wasn’t part of the logo at all, it was an example of what a keychain would look like with the logo on it. I didn’t even notice the circle. No circle, just people reachin’ for knowledge. Thanks to Jeff Kleingartner for the actual vertical logo.
What I like more than the logo, was the argument staff made for moving forward with a new logo. Jeff Kleingartner, TRL’s communications manager, presented a survey he’d conducted. The result was that our logo didn’t at all represent our mission and hardly anyone recognized the logo. In just Thurston County, only 9 percent recognized our tree/moon logo as one of our logos.
One of the things you’ll find missing is a book, something I really expected to be included somewhere in the logo. When we looked at logos of other library systems, the book seemed omnipresent. One of the options we didn’t choose included a book.
While I was expecting it to be included, I’m not sad that it isn’t. While most people associate books with libraries and consider them integral parts, I’m not such a big fan of the association. This is because I see the library model of supporting a circulation collection as being dated. Circulating collections likely have a long future, but the future of the library as a a platform for unique and local content is much brighter.