I had some great comments in this post, and I think I ended up with the start of what I was looking for here, but I need to apologize. I was asking the wrong question or I was looking for was the wrong answer.
What I was asking for was a marketing document like talking points. Here’s a little shop talk from my day job: What do you call talking points that you can’t demostrate?
Sounds a bit harsh, but talking points that aren’t self evident are lies. So, the best talking points is just doing a good job and making sure people know about what you do.
To that end, I think Thad hit it close to the nose here:
Maybe you could post a neat digital board on the desk, and have an RSS feed, that kept displaying the most recent question Reference had received, and the answer…
The best marketing for reference services, I think, is to show reference services at work:
- A wiki farm on local issues,
- a blog of anonmyized and relevant on recent reference questions,
- anything that brings reference out behind the desk and into the public. discussion.